Table of Contents
- 1 Welcome to my Rank and Rent Guide.
- 2 What is Rank and Rent?
- 3 The Rank and Rent Guide for 2021
- 4 Build your Rank & Rent website
- 5 Websites Domains
- 6 Website Niche & Location
- 7 Website CMS (Content Management System)
- 8 Website Content
- 9 Ranking your Website
- 10 Google Maps Listing
- 11 Rank and Rent SEO Guide
- 12 PBN Link Building
- 13 Renting your website
- 14 Finding a client to rent your website
- 15 Rank and Rent Course
- 16 Rank and Rent FAQs
- 16.1 What is Rank and Rent?
- 16.2 Can you make money from Rank and Rent?
- 16.3 Is there a Rank and Rent course?
- 16.4 How easy is it to rank a website?
- 16.5 Costs to rank an R&R Website?
- 16.6 Is rank and rent SEO difficult?
- 16.7 Should I give rank and rent SEO a try?
- 16.8 How do you rank and rent?
- 16.9 How do I check my Google ranking?
- 16.10 What if the business owner already has his own website?
- 17 Rank and Rent Review
Welcome to my Rank and Rent Guide.
This post is over 3000 words and it will take you from start to finish but please bear in mind, each section is complex and there will be a link that you can follow to learn more about each section with guides and tips and tricks you can do to get the most for your websites.
I will also be sharing the actual vendors that I use to help you get your website ranking and also rented to a local business.
This is my complete guide to the Rank & Rent Method. All the information below is everything that I do when building out a rank and rent website.
What is Rank and Rent?
Rank & Rent is a local SEO strategy where you build, optimise and then sell leads from a website that you own. You choose the niche, the location of your asset and when the website is generating emails and phone calls, you approach a relevant business and sell them the leads every month.
The Rank and Rent Guide for 2021
For many years I have been building, ranking and then renting out websites to local businesses in the UK & USA.
Over the years I have had many successes and also many lows but with every website, I have learnt something new. What can be done quicker, better and works better for the search engines.
Today, I have decided to share with you all my Rank and Rent (R&R) method and how I am able to get the results and also the clients that rent my assets.
I am open enough to say all of my rankings and renting knowledge is not my own, I did learn from other renowned SEO’ers.
Awesome R&R Tutorials
- Glen Allsop (Gaps.com, Detailed.com, Viperchill.com)
- Daryl Rosser (Lionzeal.com)
- Herc Magnus (Project Supremacy V3)
Each of these SEO guru’s has its own guides for ranking and renting. My guide will offer you something more and with that, help get more from your assets.
Who benefits from Rank & Rent websites?
Local business who offer a service or a product is always looking for new customers. These are the businesses that you must build and rank websites with the intention of renting.
These types of businesses are your bread and butter.
Here is an example…
A plumbing company is always looking for new clients. It does not matter if they are already on page 1 of Google with their website (10% of the first-page real estate), they would prefer to have 20% of the websites showing on page 1, two means of customers contacting them!
Build your Rank & Rent website
The simplest way to explain R&R:
The Rank/Rent method is a tactic that allows you to build a website, rank it in the local search results, and then rent the site out to a local business.
The R&R method is quite simple:
- Build a website in a Location + Niche that has good traffic numbers on Google.
- Optimise and rank your website in the search engines for a variety of buying keywords.
- Rent your website to a business in the same niche + location for a monthly retainer.
Throughout this guide, I am going to assume you have some web knowledge including:
If you are not familiar with any of the above, I would suggest heading over to Google and learning about those topics and then coming back to this post.
In my opinion, this is one of the most important steps in a successful lead generation website.
You are tasked with building a website that looks authentic, has quality content that real customers will want to read and answers the questions by potential customers.
Building a real website that is brandable and authentic is much harder than it sounds but here are some tips and tricks to help you out.
Choosing a Website Domain
The best domain you can get for your website is a TDL for your country:
- Australia – .com.au
- United Kingdom – .co.uk
- South Africa – .co.za
When it comes to the name of your domain, there are 3 options and each offers it’s own benefits etc:
- EMD: exact match domain
- PMD: partially match domain
- Branded: branded domains
I have always favoured a PMD, I feel it gives you a lot more options to play with in terms of finding the right domain for your website.
Website Niche & Location
Something I used to do when I first started out with rant and rent is going after industries and locations that were out of my league in terms of SEO.
There is an age-old saying:
The best place to hide a dead body is on page 2 of Google.
There is no point trying to build an R&R website if you are not able to get it to the top of Google for your main keywords. It will be money and time wasted.
The best realisation I ever made was to choose niches and locations that were easier to rank and still offered the businesses value for them to keep paying you a monthly figure for your asset.
Choosing a Niche
Choosing the right industry is a massive part of the success of your rank & rent website.
There are two types of niches you should be looking at:
- Businesses who have a big price tag and want fewer jobs
- Businesses who have lower price tags and want many jobs
SEO Niches Updated
I have put together a long list of possible rank & rent list of local business niches that all would be interested in more leads coming from the internet.
This should be used as a guideline and it would be advised to try a few before you find your web ranking calling.
Choosing a Location
Choose a town/city with a population of between 100k – 300k.
This will allow you to get your website ranking quicker and at the top of the search results because the competition will be low.
View my list of Rank and Rent Niches with search traffic and CPC stats.
Website CMS (Content Management System)
I am a 100% WordPress web designer and that is the reason I only build a rank-and-rent website with WordPress.
I personally believe WordPress is the best CMS (Content Management System) out there as it gives you so much control but that is not to say it is the only one you can use:
- and many more…
Pretty much all of the above platforms will offer responsive design, this will give your customers a great user experience.
It totally comes down to what you are comfortable with and what works best for you.
Because I have been building rank & rent websites for a long time, you get used to seeing one when doing local SEO research and the one thing I have noticed is this is the area where the designers let themselves down.
The content on your website needs to be QUALITY and exactly what a real business would put on their website. DO NOT CUT CORNERS!
Always have in the back of your mind that you should be creating an authority website rather than a churn and burn website.
For your ranking pages (Your main keywords) you should aim for 1000+ words and within that page, you should be thinking of how to rank for keyword variations.
- Use different forms of content (Video, Images, PDF’s etc)
- Page layout should entice users to contact via that page
- On-Page SEO should be on point
Ranking your Website
So you have finished your Rank and Rent website and it is time to start getting it ranking for your main keywords in the search engines.
To rank your website on google and other search engines, you will need to do SEO (Search Engine Optimisation).
In simple terms, it means the process of improving your site to increase its visibility for relevant searches.
The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Google Maps Listing
Google My Business is by far one of the best ways to generate leads as a local business anywhere in the world and is an integral part of any R&R campaign.
With a reputable website and an optimised Google Maps listing your R&R campaign will be in full swing and will have no problem renting out your asset to a local business.
The benefits of a GMB listing:
- It is 100% free
- The 3 pack sits above organic websites in the search results
- They build trust in your business by allowing customers to leave reviews
- Build local relevancy for searches online.
- Click to call off mobiles
- Customers can message directly from their phones
- and more
Rank and Rent SEO Guide
With a new website, you need to build the foundation for the SEO of your website and below you will find a guide of what you will need to do. I use all. of the methods mentioned below…
I am going to assume you have added your website to Google Webmaster and submitted it to be crawled.
Your website is scheduled to get indexed by the search engines, now it is time to help Google rank your website. Below are the steps I take to get a RR website in a 300K city ranking.
7 days after submitting my website through Google Webmaster, I will order a press release that will go to about 450 news and media websites and the majority will have a link back to your website.
The content on the PR should be around the content of your RR website and should have a link back to your website through branded anchor text. I will always go for branded (Craig Riley) or naked URL (craigriley.org).
Social is important for SEO and if you are a real website, social sharing is important.
Order social signals that will be drip-fed over 30 days – generally.
Web 2.0 Sites
The purpose of these Web 2.0 websites is not to pass link juice to your website but to stop over optimising your main keywords.
When building these Web 2.0’s, always use content around your niche and your location and your anchor text should vary but never use your main keywords!
Here are some examples:
- Company Name
- Click here
- More information
- Visit website
- and the list goes on…
You can source cheap deals online for these to be built out on your behalf and then the logins supplied back to you.
More Website Content
You should be aiming to publish 2-4 pieces of content on your website blog per week. I know this sounds like a lot but it will help with your authority.
The content should switch between your niche & location.
Niche content: This should add value to your readers and support your main ranking pages.
Location content: This Will show Google that you are a leader within your geo-location.
PBN Link Building
A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. A money website is the website you intend on ranking i.e. the one that actually makes money. This can also refer to a clients website. via Lionzeal.com
These are the links that are going to power up your website and get it ranking on the first page of the search engines for your main keywords.
When you order links, you can use your main keywords you are trying to rank for eg: “London plumber”.
You must only use your exact keyword once and it must come from a powerful niche related website. This will give you the most power and link juice to rank for those keywords.
Renting your website
So you have got your website ranking on the first page of Google for your keywords… well done.
Now it is time to track your websites activities and get your website rented out by a local business.
Call & Website Tracking
It is 100% advised to set up tracking from the very start of your R&R campaign. This will allow you to rent the asset so much quicker as you will have sats, call numbers and emails being sent from your asset.
What you will need to do is:
- Trackable phone number (Call Tracking)
- Google Analytics (Website Traffic)
- Email account (Email Enquiries)
- Keyword tracking (Rank Tracker)
As we are in the business of selling or renting our asset because we are generating phone calls, it is imperative that you set up call tracking for your asset.
This phone number will be displayed on your website, Google My Business, Local directories etc, basically anywhere where someone will find it.
I have put together a guide on how I personally have set up my call tracking or all my rank and rent websites.
Finding a client to rent your website
Now you have a complete ranking & renting asset that is now ready to be rented to a local business in your niche.
There are a number of ways to get your asset rented:
- Cold calling
- Emailing individual businesses
- Stick a sign on your website “Available or Rent”
- Bulk emailing
I would advise cold calling and emailing businesses individually to who your asset will add value to.
When speaking/emailing use the stats you have collected through your tracking as this will show evidence that your rank and rent asset can deliver and increase their ROI.
I have put together a guide to finding clients for your rank and rent website. In this guide, I go into a lot more details that should help you find the perfect client for your rank and rent website.
Rank and Rent Course
During my time in digital marketing, I have signed up for many online courses which focus on SEO, Local SEO, Rank and Rent and more…
The one course which stands out and which has helped me is the rank and rent course mentioned below.
I have done it, I am a fully-fledged member and I am constantly going over the content inside the course.
This is a must if you are going to take this journey.
110% Vouch for this Rank & Rent Course
Never one to think I know everything, I am constantly signing up to courses as a way of improving my SEO knowledge and skills to get better rankings and position that stick on Google.
I recently joined Rank and Rent Club (by Herc Magnus and Todd Spears), a course that is 100% designed around the Rank and Rent method and I can say this, it is one hell of a course.
The course takes you through everything I have spoken about in this post but in way more detail. They actually show you how to:
- Research keywords
- How to design and build the websites you are going to rent out
- How to rank them on Google and in Google My Business
- How to rent them out to potential businesses.
It is probably the most complete course out there and what is even better, it is constantly being updated with current trends and also techniques that are 100% working online.
I honestly believe that anyone who follows the course step by step is going to succeed in creating an online residual income and it is something that you can rinse and repeat doubling your income every time you rent another website out to a business.
What you will get when you signup
When you signup to the course, you will not only get the course complete with videos, worksheets and more but you will also get all the Softwares included.
Here is a breakdown of what you get:
- Full club access
- GMB & PBN training (which is massive)
- Live webinar training
- Keyword Supremacy
- Project Supremacy V3
- Local Supremacy
Everything you need to make a successful business building and renting websites online.
Rank and Rent FAQs
I get loads of emails from people asking me questions about this post as well as more definitive questions about their own websites.
Here are some of the questions I get asked which hopefully will answer questions you are having right now.
If the answer to your question is not answered below, get in touch with me and I will do my best to answer.
Here are 10 frequently asked questions around the Rank & Rent technique.
What is Rank and Rent?
Can you make money from Rank and Rent?
The reason why it is a very good method of making an income online is that you are not selling a service (eg: website design or SEO) but selling leads from real customers looking for their services/products online.
Every business wants more leads!
Is there a Rank and Rent course?
This Rank and Rent course is amazing. Very thorough and informative. It is a complete guide from start to finish of the R&R process. Read my review and you are even able to join for free.
How easy is it to rank a website?
* It all depends on the competition of the websites ranking for your main keyword.
Costs to rank an R&R Website?
Is rank and rent SEO difficult?
Should I give rank and rent SEO a try?
How do you rank and rent?
How do I check my Google ranking?
What if the business owner already has his own website?
Rank and Rent Review
Firstly, I just want to thank you for getting through this post about Rank & Rent, I know it is long and there is quite a bit of info for you to take in.
Is rank and rent for you? That is something you are going to have to decide, for me, it is the only way. It fits into my lifestyle and the clients that I have who are renting my websites are very happy and I know if I keep my sites ranking and generating phone calls, they will keep paying.
When you commit to it and put in the work, you will see results and you will earn a passive income!